Best Analytics Tools for Small E-Commerce Stores

How to pick the right insights platform for your business size.

Most analytics platforms are built for enterprise teams with data analysts — not small business owners wearing multiple hats. If you’re running a Shopify, WooCommerce, or BigCommerce store, you need tools that surface insights automatically.

Google Analytics: Powerful, but Complex

GA4 provides deep tracking but demands time and technical setup. For most small businesses, it’s overkill without a dedicated analyst.

BaoBrain: Built for Founders

BaoBrain simplifies analytics by combining behavioral heatmaps, AI conversion recommendations, and performance summaries. You get clear answers — not just dashboards.

Other Helpful Tools

• Hotjar — for session recordings and heatmaps.
• Clarity — Microsoft’s free visual analytics platform.
• Mixpanel — for event-based product analytics.

Start simple, focus on metrics that move revenue, and let AI automate the rest. That’s where BaoBrain shines.